B.C. Tourism — 24 April 2011
Marketing to Travelling Pet Owners

Over 60% of Canadians own pets, and more and more pet-owners are treating their furry friends as irreplaceable family members.  This means pets are being pampered in ways that would previously have been thought to be ridiculous, with owners sending their miniature companions to pet spas, shacking them up in first-class pet hotels, and employing numerous other luxury services that are usually reserved only for humans. This increased desire to spoil pets has many travel-related businesses clamoring to adapt to the changing market and begin advertising to pet owners specifically.

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